Built for professional footballers

BRAND XI

Your personal brand should belong to you — not to an algorithm, a social platform or a moment in your career. BRAND XI turns your identity, career and story into a digital home you own.

OWN YOUR IDENTITY.OWN YOUR HOME.OWN YOUR STORY.

Create Your Brand ID →See how it works

Player Brand IDPrivate workspace

IdentityYour Name. Your Brand.

One verified source for your career, story, media, values and digital presence.

StoryIn your own voice

Digital Homeyourname.com

LanguagesFR · EN · ES

ControlPlayer approved

Beyond social media

A football career is visible. A personal brand should be intentional.

Social platforms show moments. BRAND XI creates the permanent home behind those moments — a place for the player, the story, the career and what comes next.

01 / IDENTITY

Own your identity

Build a verified Brand ID around who you are, what you stand for, your career and your ambitions beyond football.

02 / HOME

Own your home

Publish on your own domain. Your website becomes the permanent digital destination that you control.

03 / STORY

Own your story

Tell the human story behind the player — in your own voice, with your own imagery and with approval before publication.

From introduction to live brand

Designed around the reality of a professional footballer.

The player does not need to become a website manager. An authorised agent, representative or family member can start the process while the player remains at the centre of identity and approval.

Representative starts

Basic player, career and preferred communication details create the initial Brand ID.

Player contributes

A simple multilingual conversation gathers story, personality, ambitions and approved photography.

BRAND XI builds

Brand direction, structured content, visual presentation and a private website preview are prepared.

Player approves

Nothing personal goes live without approval. Changes can be requested before publication.

Domain goes live

The approved brand is published to the player's own domain with BRAND XI powering the experience.

Brand evolves

Transfers, achievements, new languages and new chapters can update the same persistent Brand ID.

International by design

Speak to the player in his language. Present his brand to the world.

Communication language, website primary language and additional website languages are independent. A French player in England can communicate in French while publishing a French-first website with English and Spanish versions.

ENFRES

BRAND XI™

Your career is one chapter. Build the brand that lasts beyond it.

BRAND XI is being developed by Global Management Consultancy Limited for professional footballers and their authorised representatives.